The Inuit are indigenous to the Arctic Territories; rugged, strong, humble. Their lives are simple, thier pleasures are simple; they are at peace.
For generations, the Inuit respect and co-exist with wildlife that share their habitat. The Inuit honor all living things of the northwest tundra including the polar bear on the ice, the caribou on the land, the saimon in the ocean, the eagles in the sky.
Inuit historically hunt, and fish for their livelihood, talking only what needed for warmth, nourishiment, and shelter.
Sustainablity is a value handed down by their ancestors.
The Inuk brand celebrates the spirit, strength and cultrue of the Inuit people.
Life is basic and honest.